Sunday 23 November 2008
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Advertising and Promotion: An Integrated Marketing Communications Perspective
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George Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the Universi
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Carl McDaniel is a Professor of Marketing at the University of Texas Arlington, where he has been chairman of the Marketing Department since 1976. He has been an instructor for more than 20 years and is the recipient of several awards for outstanding teac
